For a Lunar New Year campaign, McDonald’s has collaborated with Karen X Cheng, a well-known digital content creator. Cheng’s work frequently goes viral and incorporates AI and AR, as well as a variety of cutting-edge technologies.
The 30-second commercial is based on Cheng’s fond childhood memories of the occasion and includes a QR code call-to-action that directs viewers to additional campaign components. NeRF technology is used in advertisement at a time when AI is starting to become a crucial tool for marketers.
McDonald’s senior director of cultural engagement strategy, Elizabeth Campbell, said the fast food giant is hoping the “tech-forward” initiative will celebrate the holiday while also supporting the Asian American and Pacific Islander community.
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McDonald’s released a series of Metaverse experiences
A number of metaverse experiences were made available by McDonald’s this year with the intention of bringing the Lunar New Year to life for all. Users can explore a range of activities through virtual reality, augmented reality, and 3D animation. There is something for everyone to enjoy, including VR zoos, cooking competitions, and traditional Chinese games like Weiqi and Mahjong.
Additionally, McDonald’s created an individualizable 3D avatar that allows each user to explore the world. Users can also message friends and share photos with them using the in-app messenger. However, viewers can visit the official McDonald’s website right away to enter the metaverse.
More about Karen X Cheng
Karen X Cheng is an entrepreneur and digital storyteller. She has contributed to projects in a wide range of sectors, including media and technology. In addition, she founded Karen X Inc., a business that specializes in developing interactive experiences.
Karen X Cheng is working with McDonald’s to develop a fun and original metaverse celebration of the Lunar New Year. Through the McDonald’s digital world, she undoubtedly hopes to give people more opportunities to connect with friends and family during the holiday season and subsequently make enduring memories.
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